Company News, Marketing News

Jon Bon Jovi

● Jon Bon Jovi is now playing frontman to Kenneth Cole’s new fragrance, RSVP, which hit stores such as Saks Fifth Avenue last month, with full distribution planned for February. The fragrance was developed by Frank Voelkl of Firmenich and has top notes of grapefruit, pepper and wet grass and is available in a 1.7oz eaux de toilette for $45 and 3.4oz. for $59. This is the eighth fragrance in the Kenneth Cole franchise.

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